McHur Care

Instagram, Facebook, LinkedIn, and Print content creation

Two smartphones showing social media content related to National Social Work Month, with one screen displaying an infographic titled 'What is social work?' and the other showing a social media profile for McHur Care.

I worked on McHur Care under contract with Primitive Marketing in Lubbock, Texas. Primitive is an extremely talented agency that handles algorithms, brand management, and strategy. Based on their intentionality, I create the visual graphics the public is meant to view.

Instagram post with title "4 Signs Your Child May Be Struggling" by McHur Care and a series of informational slides listing signs of child's struggles, including behavior changes, sleep pattern shifts, emotional reactions, and withdrawing from family.

Client Resources

A weekly visual planner titled 'Help Your Child Feel Confident About What's Coming Next' with columns for each day of the week and rows for times of day, including morning, school, afternoon, and evening. The planner is designed to help with parenting support and emotional safety, featuring logos for Texas Care and McHur Care, a space for a child's name and focus for the week, and a QR code for parenting resources.
Checklist titled 'Grand Opening Event Marketing Checklist' with sections for creating a Facebook event, updating press materials, preparing printed materials, updating seasonal flyers, sending email announcements, and gathering branded swag for a grand opening event at McHur Care. Logo with a heart and cross is at the bottom.
Instagram profile page for McHur Care, a mental health service supporting children and communities. Contains informational posts about behavioral and mental health, social work, skills training, crisis intervention, and social work month, with images of a smiling woman, social work symbols, and children in sessions.